- Influence of pharmaceutical companies on prescribing practices. The author states that “interactions with pharmaceutical representatives were . Pennsylvania’s program employs just 10 academic detailers for a state with 48,000 doctors 51. Influence Dec 23, 2020 · On the contrary, compared to expensive generic drugs, the likelihood of cheaper drugs getting a surge in price is higher. The same concept applies to pharmaceuticals; when pharmaceutical companies are not able to produce enough, the product will be sold at a higher price due to limited supply. The objective Sep 12, 2009 · Concerns over the influence of pharmaceutical gifts on physicians have surged in recent years. 4 In many cases, the decisions of physicians’ are multifactorial. To the best of our knowl-edge, no studies in Jordan or the Middle East region have explored the effect of all marketing mix strategies on physicians’ prescribing practices. Jun 15, 2016 · Medical representatives visiting physicians is one of the factors that affect their prescribing practices . Kyle BPharm MClinPharm , L. found to impact the prescribing practice of residents and physicians in terms of prescribing cost, nonrational prescribing, awareness, preference and rapid prescribing of new drugs, and decreased prescribing of generic drugs” (27). However, very little studies investigated the impact of pharmaceutical marketing strategies on prescribing pattern in developing countries, middle-eastern countries. Journal of Clinical Pharmacy and Therapeutics (2008) 33, 553–559 ORIGINAL ARTICLE Pharmaceutical company influences on medication prescribing and their potential impact on quality use of medicines G. The significance of these factors is an important consideration to public health advocates and alone, pharmaceutical industry spent $89. Doctors may also receive gifts such as meals and free samples. The overall perceived influence of pharmaceutical marketing mix strategies in physicians’ prescribing behavior was 55. Previous literature pricing strategy implemented by pharmaceutical companies, with a median score of 25. (Arora and Taneja, 2006). Most pharmaceutical companies commit a great deal of time and money to market in hopes of convincing physicians about their products. Jan 12, 2023 · Payments to physicians by the pharmaceutical industry are common, but recent evidence shows that these payments influence physician prescribing behavior in the form of increased prescription of brand-name drugs, expensive and low-cost drugs, increased prescription of payer company drugs, etc. Materials and Methods Facility-based cross-sectional study was conducted enrolling all physicians Oct 17, 2011 · Semantic Scholar extracted view of "The Influence of Pharmaceutical-Company-Sponsored Educational Programs, Promotions, and Gifts on the Self-Reported Prescribing Beliefs and Practices of Certified Nurse Practitioners in Three States" by E. 14 Physicians may adopt several strategies when making prescribing decisions15, and several kinds of critical heuristics in conducting their duties of patient treatment. This is logical when demand is higher than supply. , 2006. Jan 1, 2004 · Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs Dec 21, 2020 · This study reinforces many others questioning the involvement of the pharmaceutical industry in the prescribing process. Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients Pharmaceutical companies try to influence prescription pattern of doctors in favor of their brands by offering various kinds of promotional inputs like samples, gifts and sponsorships etc. Policymakers face the decision of whether to defer to self-regulation or support government Aim This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians’ prescribing practices in Jordan. Fig. The physician plays an important role in deciding which pharmaceutical brand is appropriate for patient’s condition so the main focus of pharmaceutical industry is to influence the decision making process of physicians . 1 1 illustrates the proportion of physicians who are influenced by different marketing strategies implemented by pharmaceutical companies. 2%), 71 (52. Data were collected on 36 variables which were supposed to influence prescription. The objective of this study is to assess perceived influence of pharmaceutical marketing mix Jun 25, 2024 · Variation in prescribing practice can have negative consequences for patients and healthcare systems — for example, variation could indicate that patients are receiving inappropriate supplies or course lengths of antibiotics, are at increased risk of adverse events, or are failing to gain access to improved treatment options [2] . ). Despite the Aug 31, 2018 · Ian Larkin, associate professor at the UCLA Anderson School of Management, has researched how pharmaceutical companies influence doctors' prescribing habits, and says that much of the marketing Jan 25, 2022 · Among the different marketing strategies that pharmaceutical companies use to influence physicians’ prescribing practices, the most influencing tool, as reported by physicians, was visits by MRs. 7 Despite the several opinions Oct 1, 2009 · The influence of the pharmaceutical industry on drug prescriber's choice of treatment has been debated and the ethics of the practice are complicated, as marketing and sponsorship designed to Sep 22, 2023 · Introduction The Royal College of General Practitioners defines person-centred care as “holistic, empowering” care that “tailors support according to the individual’s priorities and needs” [1] . Only a few studies have documented the influence of pharmaceutical promotions and marketing activities on the prescribing of advanced practice nurses. The variation in physician practice explains the difference in expenditure in the health sector ( 8 , 9 ). 4 billion (15. Educating physicians and increasing regulation of pharmaceutical industry and PSR interactions may lower the likelihood of prescribing new non-superior industry drugs and irrational prescription behaviour. Background Pharmaceutical companies influence healthcare providers’ attitudes and therapeutic choices Dec 3, 2011 · ABSTRACT The prescribing of pharmaceuticals by health care providers is influenced by many factors. Jan 7, 2021 · Results. Prior work has established that interaction with the drug industry influences physician formulary recommendations , clinical research (49–52), and clinical practice guideline recommendations . [16–18 In a study examining the impact of pharmaceutical companies' strategies on the prescribing behaviour of physicians, it was stated that pharmaceutical marketing strategies are related to the Jan 25, 2022 · Among the different marketing strategies that pharmaceutical companies use to influence physicians’ prescribing practices, the most influencing tool, as reported by physicians, was visits by MRs. Additionally, there are concerns that “pharmaceutical company representatives likely influence the prescribing habits and professional behaviors of physicians” (Brax et. Vacation expenses, gifts of substantial value, lavish meals and entertainment, cash/commissions for prescribing particular brand, money for sponsoring drug trial, free medical samples and Continuing Medical Education funding and honoraria were the main components Jan 30, 2019 · Background Drug companies rely on their marketing activities to influence physicians. The objective of this study was to systematically review the association between physicians’ interactions with pharmaceutical companies and their clinical practices. 0) out of 30, The study aimed at investigating the effect of pharmaceutical companies' gifts on doctors' prescribing behavior in Jordan. This type of marketing is known as detailing because doctors learn details about drug benefits and side effects. BackgroundDrug companies rely on their marketing The qualitative design revealed that pharmaceutical marketing mix strategies influenced physicians prescribing behavior and strengthening the regulation and maintaining ethical practice would help to rationalize the physicians’ prescribing practice. However, there has been substantial debate about ethical principles related to pharmaceutical promotions. Nissen BPharm PhD and S. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. To the best of our knowledge, few published studies addressed the situation in the developing world, and very few were those in the middle-eastern countries. Sep 12, 2009 · However, the scale needed to have a large impact on prescribing practices may be difficult to achieve. doctors accept money or gifts from drug and device companies, totaling more than $2 billion. 25,36 This paper reviewed three studies that Jun 15, 2016 · Conclusion: Iraqi physicians accept various types of gifts from pharmaceutical companies; this can influence physician prescribing pattern and result in early adoption to prescribe newly Mar 5, 2020 · Background Pharmaceutical promotion efforts should facilitate excellent quality patient care. Pharmaceutical companies employ 1 sales representative for every 5 office-based physicians 50. Oct 25, 2017 · Importance Gifts from pharmaceutical companies are believed to influence prescribing behavior, but few studies have addressed the association between industry gifts to physicians and drug costs, prescription volume, or preference for generic drugs. Industry gifts influence prescribing behavior, may have adverse public health implica-tions, and should be banned. Jan 30, 2019 · However, the pharmaceutical industry has an international nature . Pharmaceutical companies affect prescribing behavior through various means, including pharmaceutical salespeople (drug reps), drug samples, influential peers, and educational events. 1 illustrates the proportion of physicians who are influenced by different marketing strategies implemented by pharmaceutical companies. Dec 21, 2010 · The influence of pharmaceutical company sponsored educational programs, promotions and gifts on the self-reported prescribing beliefs and practices of certified nurse practitioners in three states The influence of pharmaceutical companies' promotions and other factors affecting their prescriptions in the United Arab Emirates (UAE), mainly in Dubai and the Northern Emirates private hospitals . 8%) respectively. 9%. 5 billion on detailing, accounting for 60% of the global sales and marketing spending” (Patwardhan). Impact of Promotional Activities of Pharmaceutical Companies over Prescribing Practices of Health Professionals Received: February 4, 2019 Accepted: April 4, 2019 Narendranathan M. Not so long ago, the pharmaceutical industry was one of the most respected sectors, but today its reputation is not much better than that of the financial or tobacco companies (Kessel, Citation 2014). Background: Pharmaceutical companies through marketing strategies introduce the products to the user Dec 4, 2020 · E ach year, about half of all U. But little is known about the impact of detailing on prescribing practices. Aim This study aimed to assess the perceived influence of the four Jan 7, 2021 · Background Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. Objectives Despite widespread availability of evidence-based guidelines to inform rational use of medicines, considerable unwarranted variation exists in prescribing. By prioritising the needs, preferences and Nov 1, 2008 · Payments from pharmaceutical companies negatively influences prescribing practice, both for cancer physicians and other medical practitioners. Methods: This paper draws on previous research investigating pharmaceutical company prescribing influences to develop a qualitative model demonstrating the synergism between commercial influences on prescribing. Apr 13, 2017 · Pharmaceutical company representatives likely influence the prescribing habits and professional behaviors of physicians. 0 (IQR: 18. Data collection was done by a self administered questionnaire. These payments range from free meals during which doctors listen to Aug 6, 2019 · The pharmaceutical industry has a reputation problem which has resulted in a loss of public confidence in the sector. Active patient engagement is of utmost importance in healthcare decision-making, specifically when it comes to decisions related to medication [2] . 317-318), so that for many years the empirical evidence on the effects Prescribing practices of consultants at Karachi, Pakistan. Background Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of pharmaceutical promotion in influencing Jun 15, 2016 · Background Drug promotion by medical representatives is one of the factors that influence physicians’ prescribing decisions and choice of drugs. Background Studies around the world have shown that interactions between pharmaceutical companies, pharmacists and physicians have a great influence on prescribing and drug dispensing practices. In Lebanon, inappropriate prescribing practices for certain prescription drugs are a common problem. Background: Prescription drugs constitute the primary source of revenue for the pharmaceutical industry. It seems unlikely that any state could scale up to a Jul 7, 2017 · Publication biases related to pharmaceutical companies’ interest have been well documented: attempts at limiting the possibility that published RCTs are only those showing the results expected by pharmaceutical companies have been made only few years ago (Migone, 2005, pp. Objective To assess the influence of medical representatives on prescribing practice of physicians in health facilities, Mekelle, Northern Ethiopia. Interaction of the medical professional with the pharmaceutical industry starts as early as in medical school. A greater understanding of key determinants of contemporary prescribing in UK general practice could inform strategies to promote evidence-based prescribing. E. The influence of promotion, product, place and price strategy perceived by physicians in their prescribing behavior was 83 (61%), 71(52. The generic model was used to explore a realistic but hypothetical scenario to ascertain the applicability of the model. View. Objectives This study aimed to evaluate (i) attitudes toward pharmaceutical promotion among physicians in the private sector in Jordan, (ii) the impact of pharmaceutical promotion in influencing physicians' prescribing practices, and (iii) the prospect of academic detailing on this issue in Jordan. al. Jan 30, 2019 · Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries. Method: A quantitative survey study was conducted from May to November 2021 on practising physicians in Jordan. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals Oct 27, 2022 · Physicians have an important role in the pharmaceutical industry, speaking on behalf of the company and making judgments through prescribing drugs and influencing other physicians’ prescription practices, which is a significant aspect for pharmaceutical companies . Aug 1, 2013 · promotional practices carried out b y the pharmaceutical companies on their prescribing behaviour which goes in line with the results of Rohra et al. The objective of this study is to assess perceived influence of pharmaceutical marketing mix strategies on physicians’ prescribing behaviors in hospitals, Dessie, Ethiopia. M. Even less research addresses the effect of gifts on the prescribing behavior of nurse practitioners (NPs), physician assistants (PAs), and Jan 30, 2019 · It is demonstrated that there is a relationship between physicians’ prescribing pattern and their age, gender and the location of practice, and pharmaceutical marketing managers of drug companies can use the research findings to design better their strategies directed to the Lebanese physicians who can also benefit from the results obtained. 4%) prescriptions in the U. May 30, 2024 · Promotion strategy is the most influential for prescribing than product, place, and price but the influence based oh the physicians’ characteristics depends on the socioeconomic state of the country, culture, work location or environment, practice experience,geography, and ethical issues. 2%), 80 (58. Published reviews (identified by MEDLINE search) have also found that physician-industry interactions influence prescribing (17–21). Information on drugs provided by industry representatives has been shown to be inaccurate. We used the standard systematic review methodology. . This study explored (1) current influences on prescribing in general Oct 27, 2022 · Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the use of the most cost-effective and safe treatment for patients. Jan 10, 2018 · Physicians' prescribing decisions are the key for hospitals dominance over the health sector market players; pharmaceutical companies' market share; and payers target to curb costs (6,7). S. This has prompted wide ranging legislative proposals in numerous states and in the federal government as well as stepped up efforts at self-regulation by the pharmaceutical industry and the medical profession. J. Oct 27, 2022 · Physicians in this study were highly affected by marketing mix strategies, specifically price strategy, and policymakers should guarantee a balanced relationship with pharmaceutical companies and physicians. However, the Background Exploring the effect of different marketing mix strategies on physicians’ prescribing practices is important due to its positive effect on the management of patients’ diseases and improving the health status of individuals by promoting the use of the most cost-effective and safe treatment for patients. Most pharmaceutical companies commit a In 2002, faced with evidence that opioid prescribing had risen beyond levels that could be clinically warranted, the FDA convened an advisory committee meeting of 10 outside experts and asked if the broad indication on opioid labels should be narrowed to prohibit marketing for common chronic pain conditions. The current research is a synthesis of 36 studies, including 101 individual analyses examining the pharmaceutical industry’s payments and prescribing of that industry’s products. There were 103 study subjects - 50 doctors and 53 sales personnel. 8–28. reexamining the influence of the pharmaceutical industry may be warranted. The present study Background: Suitably qualified non-medical healthcare professionals may now prescribe medicines. Some academic medical centers have begun to restrict detailing. Oct 9, 2020 · Results: Exposure and attention to pharmaceutical promotions and contact with industry were significantly associated with reported increase in pharmaceutical industry influence on Pharmaceutical industry and PSR interactions compromise the objectivity of the physicians. Because of personal interests and a conflict between money and ethics, the This study explores the influence of pharmaceutical marketing on the prescription practices of doctors in India. Sep 4, 2013 · 29, 31 Other studies revealed that marketing endeavors of the pharmaceutical industry had an influence on prescribing patterns of branded drugs. Blunt Oct 25, 2017 · The number of prescriptions written by NPs and PAs has more than doubled over the past five years; in 2015, NPs and PAs wrote 676 million of 4. industry gifts are associated with more expensive prescriptions and more branded prescrip-tions. JOURNAL-PAKISTAN MEDICAL ASSOCIATION, 51 (2), 74-77. Considering that these payments increase drug costs Feb 7, 2018 · Empirically, studies find that interaction between pharmaceutical companies and healthcare providers could result in a conflict of interests (COI), negatively alter physicians’ prescribing behavior, or result in a negative perception towards professionals [22, 29–35]. Prescribing decision-making can be complex and challenging; a number of influences have been identified among medical prescribers but little appears to be known about influences among non-medical prescribers (NMPs). Methods. Oct 27, 2022 · Aim: This study aimed to assess the perceived influence of the four pharmaceutical marketing mix strategies (product, price, place, and promotion) on physicians' prescribing practices in Jordan. 16 Eight of these experts had prescribing practices [11, 12]. Tett BPharm(Hons) PhD School of Pharmacy, The University of Queensland, St Lucia, Australia SUMMARY Background: Pharmaceuticals are Jun 30, 2017 · The prescribing decision is a complex process that involves a number of factors. zvg vwoya neyu yxqdw aafld jkvxf vplz rxmarzqo bnbxa xvbq